Dentistry / Medical authority & patient acquisition
From medical expertise to new first appointments.
Strategy example · Illustrative case
01 — The challenge
A clinic with highly qualified specialists, but a digital presence that neither reflected their expertise nor set them apart.
02 — The strategy
Turn the dentists’ experience into a series of educational content that answers questions, builds trust and guides patients towards a first assessment.
03 — What we did
- 01Educational videos led by the dentists.
- 02Explainers on treatments and implants.
- 03Interviews with specialists.
- 04Footage of the team at work.
- 05Short-form videos for social media.
- 06Content for treatment pages.
- 07Campaigns focused on appointment requests.
04 — Results
+42%
appointment requests
+68%
website visits
90
campaign days
Simulated figures to illustrate the format. They do not represent real results.