Hair restoration / Education & patient acquisition
From curiosity about treatment to a medical assessment.
Strategy example · Illustrative case
01 — The challenge
People interested in hair treatments who delay their decision because they don’t understand the procedure, the recovery time or what to expect.
02 — The strategy
Create a content journey that accompanies prospective patients from their first questions to requesting a medical assessment.
03 — What we did
- 01Specialists explaining treatments on video.
- 02Audiovisual documentation of the clinical process.
- 03FAQs answered by surgeons.
- 04Patient stories shared with permission.
- 05Behind the scenes with the medical team.
- 06Educational content for social media and web.
- 07Acquisition campaigns and enquiry follow-up.
04 — Results
+37%
assessment requests
−24%
cost per enquiry
6
campaign months
Simulated figures to illustrate the format. They do not represent real results.